International customer and supplier survey
The aim of the survey was to measure brand awareness and perception to help our team develop targeted measures for improving international brand visibility. To this end, Nordmann contacted around 1,300 customers and 110 suppliers across nearly every geographic region and industry.
The anonymous survey was conducted online and in English.
Key findings
93% of customers and 98% of suppliers agreed with the statement “Nordmann is a partner you can trust”. This meaningful acknowledgment is in line with the values we practice at Nordmann – values that foster reliability, ensure continuity, connect employees and characterize the way we work together as an international team and with our business partners.
69% of survey respondents were familiar with Nordmann’s portfolio, and they knew the brand as well as our services and products. This is a key area in which we saw room for improvement. In the coming months, therefore, our team will be focusing on increasing international product visibility and working to support cross-selling. Relaunching the homepage at the beginning of October to include new product-search features was an important first step toward a global, cross-industry and above all digital product presence, but still more developments are planned for the future.
As a distribution company with a broad cross-industry product portfolio, being unique is not an easy task. At the end of the day, too, Nordmann also believes in diversification; we believe this is why 47% of customers disagreed with the statement “Nordmann offers products and services that I can’t get anywhere else”.
Nordmann will nonetheless continue to work on its positioning (USP) and focus on its slogan “Knowledge in Action”, placing more emphasis on Nordmann’s application development laboratories and the services these offer, as well as its consulting services and the company’s own brands. This means, for example, that Nordmann will draw even more attention to its innovations and to helping customers develop their own products by publishing success stories. It is more important than ever that Nordmann experts continue to share their knowledge with business partners about the latest trends and formulations, particularly where sustainability is concerned.
75% of Nordmann customers and 80% of suppliers are satisfied with Normann and would recommend us to others – yet we would like to see these already encouraging figures grow. For this reason, we are continuing to invest in employee education and training, efficient complaint management and an attractive product and service portfolio that reflects the needs of our markets.
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