3 Nov 2020

Unlocking long-lasting, more natural makeup with Baycusan® eco E 1001

The development of modern makeup is becoming increasingly challenging as consumers require products that guarantee long-lasting performance and which feature a high level of plant-based ingredients.  The new Baycusan® eco E 1001 (INCI: Polyurethane-99) film former from Nordmann partner Covestro is made of primarily natural raw materials and can help tackle this challenge for formulators.

Source: Covestro Deutschland AG

Makeup is supposed to highlight beauty – ideally all day long. To guarantee this, synthetic film formers like Covestro’s renowned Baycusan® products are crucial ingredients for long-lasting makeup formulas. However, consumers today are looking for more than what traditional makeup formulations have to offer; they’re pushing for the use of more natural ingredients, which puts cosmetics formulators under pressure.

Increasing plant-based ingredients in makeup formulations

The new partially bio-based film former Baycusan® eco E1001 can be the solution to help formulators overcome these issues. The unique chemistry of polyurethane allows a high amount of renewable materials to be incorporated without losing any of the key benefits of a synthetic ingredient.  

With natural content at above 50%, Baycusan® eco E 1001 fulfills the bio-based content criteria of a naturally-derived ingredient as currently defined by the ISO 16128 norm. At the same time, the product demonstrates must-have long-lasting properties to boost the performance of makeup formulations.

In other words: Baycusan® eco E 1001 enables  makeup formulators to increase the  content of natural ingredients while keeping pace with properties offered by traditional synthetic formulas, including water-resistance, rub-off resistance  and anti-smudge effects. 

Lasting makeup, all day long

Natural makeup formulations often tend to lack the abovementioned performance properties of synthetic formulas. This might lead to certain undesired effects, e.g. makeup products smudging or transferring onto textiles.  Baycusan® eco facilitates the formulation of waterproof, sweat- and rub-off resistant products that do not smudge or transfer. It therefore presents a much-needed solution for makeup formulators seeking to explore innovation in color cosmetics, and allowing them to achieve the best of worlds: enhanced naturalness in formulations as well as state-of-the-art performance properties.  

Baycusan® is a registered trademark of Covestro AG.